Advertising, Public Relations & Marketing

The risk of false news for content marketing

Since the boom of social networks as news distribution channels, we have had to deal with a series of articles and information of dubious origin, which is presented as reality and with great success. This trend is causing audiences to doubt more about the sources they trust and make them …

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Advertising, Public Relations & Marketing

The brands join to the video to connect with the consumer

For 2019 the data indicate that 80% of the content generated on the Internet will be video. Facebook has added to this belief by stating that in five years the text will no longer be used and the only thing that will be consumed will be visual. Just have to …

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Advertising, Public Relations & Marketing

Advertising will reach Whatsapp in 2019

WhatsApp, the most used instant messaging application in the world, has announced that from 2019 it will introduce advertising. The rumor that advertising would reach the App has been around for a long time, although the campaign has denied it so far. The first country to implement is expected to …

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Advertising, Public Relations & MarketingGeneral

In 2019 advertising on social networks will represent 20% of all advertising on the Internet

Global advertising investment in social networks will grow 72% between 2016 and 2019, from 29,000 million dollars to 50,000 million dollars, according to the new Zenith Advertising Forecast for Investment. Advertising on social networks will account for 20% of all Internet advertising in 2019, compared to 16% in 2016. Advertising …

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AdvertisingAdvertising, Public Relations & MarketingGeneral

The top 20 brands by CoolBrands

Since 2001, Cool Brands a UK stablished enterprise, makes a list of the brands they consider to be the best ones of the year. They want to find referents in branding and they search for innocation, authenticity, originality and desirability. This sutdy is done by 36 influencers and professionals, who …

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AdvertisingAdvertising, Public Relations & MarketingAll ProjectsAudiovisual CommunicationFinal Degree Project (TFG)GeneralJournalism & Corporative CommunicationParticipation in R&D projects

Selected the 6 TGF for the R&D project

The R&D project, carried by Milab, starts this year once assigned the 6 selected TFG to their correspondent enterprise. The project wants to create new bridges between students and the work world and let them cooperate together. With this ambitious project we want the students to have the advise of …

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AdvertisingAdvertising, Public Relations & MarketingCoursesGeneralJournalism & Corporative CommunicationStudents

11 students from Blanquerna FCRI selected to enter “Xarxa Comunica i Empren”

Fundeco, the Comunication Fundation, has made public the list of people who are going to participate in this year edition of the program Xarxa Comunica i Empren. This program gives the chance to students, or people involved in the world of journalism and advertising, to attend various classes done by experts about …

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Advertising, Public Relations & MarketingGeneral

The 4P obsolescence

For more than 50 year we’ve benn using McCarthy’s 4P as marketing bases. Product, Placement, Price and Promotion seem to be getting older in this new digital era. That’s why a new pattern has appeard to turn the classic marketing bases upside down. This new model is called “S.A.V.E”:   …

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Advertising, Public Relations & Marketing

How advertising can contribute for a better world

Tim Lindsay, director de la D&ADthe most recognized institution of the United Kingdom in terms of creativity, was in the c c 2016 to speak of the important role that industry advertising, and more specifically the creativity, can and should play in the sustainability of the planet. “We have a …

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Advertising, Public Relations & Marketing

10 stupid things that we can learn from the advertising

Read the full article http://www.marketingdirecto.com/marketing-general/publicidad/10-cosas-estupidas-podemos-aprender-la-publicidad-dandad16/

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