AdvertisingAdvertising, Public Relations & MarketingGeneral

The top 20 brands by CoolBrands

Since 2001, Cool Brands a UK stablished enterprise, makes a list of the brands they consider to be the best ones of the year. They want to find referents in branding and they search for innocation, authenticity, originality and desirability. This sutdy is done by 36 influencers and professionals, who …

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AdvertisingAdvertising, Public Relations & MarketingAll ProjectsAudiovisual CommunicationCollaboration in activitiesFinal Degree Project (TFG)GeneralJournalism & Corporative CommunicationParticipation in R&D projects

Selected the 6 TGF for the R&D project

The R&D project, carried by Milab, starts this year once assigned the 6 selected TFG to their correspondent enterprise. The project wants to create new bridges between students and the work world and let them cooperate together. With this ambitious project we want the students to have the advise of …

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AdvertisingAdvertising, Public Relations & MarketingCollaboration in activitiesCoursesGeneralJournalism & Corporative CommunicationStudents

11 students from Blanquerna FCRI selected to enter “Xarxa Comunica i Empren”

Fundeco, the Comunication Fundation, has made public the list of people who are going to participate in this year edition of the program Xarxa Comunica i Empren. This program gives the chance to students, or people involved in the world of journalism and advertising, to attend various classes done by experts about …

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Advertising, Public Relations & MarketingGeneral

The 4P obsolescence

For more than 50 year we’ve benn using McCarthy’s 4P as marketing bases. Product, Placement, Price and Promotion seem to be getting older in this new digital era. That’s why a new pattern has appeard to turn the classic marketing bases upside down. This new model is called “S.A.V.E”:   …

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Advertising, Public Relations & Marketing

How advertising can contribute for a better world

Tim Lindsay, director de la D&ADthe most recognized institution of the United Kingdom in terms of creativity, was in the c c 2016 to speak of the important role that industry advertising, and more specifically the creativity, can and should play in the sustainability of the planet. “We have a …

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Advertising, Public Relations & Marketing

10 stupid things that we can learn from the advertising

Read the full article http://www.marketingdirecto.com/marketing-general/publicidad/10-cosas-estupidas-podemos-aprender-la-publicidad-dandad16/

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Advertising, Public Relations & MarketingAudiovisual CommunicationGeneralJournalism & Corporative Communication

David Simon conference at Blanquerna FCRI, now available

Now, in Serielizados youtube channel, you can watch the whole conference offered in early April, by the American famous writer David Simon at our School, which awoke special interest from Audiovisual Communication students. https://youtu.be/Fq4-odZWi-Q “The best thing about television is that, unlike film, the writer has the power: the writer sits …

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Advertising, Public Relations & MarketingInternational Relations

Marketing activities are not always a lucrative purpose, recently the Club de Creativos honor more award-winning social campaigns during the past 15 years and, as well, they say there are times that the ads try to convince you that your mobile has been old, and others that remind you that …

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Advertising, Public Relations & Marketing

An app that rewards “good” advertising

AdBlock Plus announces the launch of an app that rewards the “good” advertising One of the most hated by the marketing industry and, at the same time most loved by consumers. And it is that, the conflict that exists worldwide marketer with advertising-blocking software companies is increasingly more tense and totally …

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Advertising, Public Relations & Marketing

Online advertising, a wolf with sheep skin

The digital world, has nowadays already monopolized all eyes, not only of consumers, but also the media and above all, of the marketeros. Fever online advertising has not done more to grow in recent years, and all indications are that this trend will be steady this year. Figures thus confirm it, …

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