Journalism & Corporative Communication

The definitive business model?

This model, which works by offering basic free services while you are charged by other more “refined”, has become one of the great hopes of the digital age, and there are few publishing companies that have been launched to verify its effectiveness.

The popularity of this business model has been increasing while companies in the digital environment were multiplying. And is that the very word explains the system in question, popularized by the capitalist Fred Wilson makes now a decade:

“offers its service for free, possibly supported by advertising but perhaps not, acquire many clients through word of mouth, through recommendations and referrals, marketing search engine, etc., and then offer paid services of added value or an enhanced version of its service to its customer base.” Now, the British publication Time Out has predicted that more payment journals will follow Wilson model. The editor of the magazine, Caroline McGinn, announced a few days ago that “this fall had two big launches in the market freemium. I can see other brands do it. I’m very proud of what we have achieved in London”. “The header exceeds 300,000 weekly copies scattered across London, and is that McGinn believes that a free medium continues to be prestigious by not cost anything:”the vast majority of media leave all its content free”.” The new image reflects our confidence at this time, and the desires of our active audience that wants to be surprised and delighted,”said the editor, announcing a new section in which a comedian reflects the problems of the British capital. There is also a bet by the hyperlocal content, because “our audience tells us that it is drowning in information, much of which is handling by the clickbait, is irrelevant or spam.” They rely on us to help them find something really excellent”. is this business model that ends by take root in this connected age? Although payment for content is a very widespread practice, show the hopeful for publishers and for the profession in general. On average, Spaniards spend 4.3 euros a month for reporting through the network, although they only represent 11% of the total number of e-readers. Perhaps with the roots of this business model users end up getting used to pay for quality content or, as said the own McGinn, more “purged”.

 

By Rafael Morán Bernaldo de Quirós

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