Journalism & Corporative Communication

5 clues for the journalism of the future.

It is useless to talk about the future of journalism if we do not understand the present. These are the keys to understanding the paths that must be taken for the information industry

Where is journalism going? Few people know it, but the truth is that there are many paths that we can pass to draw the future of the profession. And it is what tried to make clear the more than twenty speakers from different countries who took part in the NewsImpact Summit in Madrid in 2016, the second chapter of this series of events organized by the European Journalism Centre (CJD) and Google News Lab. Here are the keys to the future.

1) data, data and data data are the essence of the 21st century.

And in journalism seem to be the key to the economic survival of the companies (to know to the nearest millimetre to its users and be able to hit with advertising) and make great stories (as demonstrated by Panama). “The data are rather complex, geek or modern.” There is no reason not to use the data, they are constituent practice of the profession,”said Jacopo Ottaviani, Journalism Grants. The question is, how to deal with as much data as they occur today? One of the ways is with collaborative research, as demonstrated by the ICIJ and media participants in the filtration of the roles of Panama. “The key of what we do is trust between journalists.” Trust is the key to collaboration,”explained sea goat, who wanted to put the accent on you, the journalist, are not what is important, is the project, which is required to change the way in which many information professionals face every day. Journalist of data “is not an isolated superhero, should understand the needs of the wording” added Cabra.

2) Tell the same thing, but do it in a different way

What is your job? In theory, tell, tell the truth. But in the 21st century is not worth the aseptic truth: today “media are vehicles of generation of experiences,” said Kiki Von Glinov, of the Huffington Post. Hence, some keys are changing: would you consider someone make a crime for the profession of journalist who has the news one of the protagonists? In the room there was also controversy, but it seems that you one of the paths that follow media such as The Guardian (Yes, The Guardian) is that: journalists involved with the news. “Speak in first person makes issues more human and that the people identify with them,” explained Ruth Spencer, of the American edition of the British newspaper. “It is true that digital formats may seem frivolous, but what matters is the editorial theme, what you say,” explains Juan Luis Sánchez, Deputy Director of “The challenge is to find new ways of telling things,” explained Nevine Mabro, Channel 4. “You have to think in new terms, even if you tell the same story.” The video is essential, but emerge new narratives as the 360-degree video: is the era of immersive journalism. “The world of journalism cannot be to escape the virtual reality”, explained Thomas Seymat, Euronews. 360-degree videos transferred to the user, complicating direct your attention to the most important elements of the news. But it should be done because, despite “immersion journalism is difficult and expensive,” as Seymat stated, “it is going to be the future”.

3) Facebook is your friend, you like or not

Facebook is essential, since people come to your environment through social networks, not the website of the own medium. People don’t see the cover, what he sees is Tweets. In the editorial importance is in what Tweet 10 times a day, in what comes on the cover because people access media via the links in social networks, not directly visiting the Middle, as he explained Juan Luis Sánchez.El medium not should viralize your content, move them by social networks. The majority of Internet users use social networks, some of which only consume content across these platforms. This viralization will be the key to increase the audience. “It’s the emotional side, not the information, which leads a person to share a news on social networks,” said Ruth Spencer. “How many more videos put, more ‘like’ you get on Facebook”, said Kiki. If that is what you are looking…

4) Search your audience using your lenguage

It is over to treat all alike: the 21st century has brought public differentiation, customization, own name. “If you want to reach young people, contract to young people,” suggested Gonzalo Pastor, Vice Spain. “All means should have editors millennials,” said Lucía Sánchez, Verne. These two media have managed to attract the attention of young people, who, despite the myths, the news of truth are still interesting. “Young people if the news you are interested in, but they want stories well told,” said Shepherd. “The myth of the digital world is that people do not want serious news,” explained Nevine Mabro.

5) Don’t be afraid of the future

“the media have to be very attentive to the change, without resistance and without fear”, said Fernando Berlín, founder of Little more to add, except that these changes are going faster than we can assume: “journalists want to go faster in terms of adoption of devices that demand the public but does not understand the industry,” Juan Luis Sánchez assumed. It is time to open the mind, embrace change and apply it in the best possible way. Without fear of the trial and error. “Moving to tell stories in digital format is a battle,” Nevine said. But we must give this battle. And win it. “Today the best time for journalism, but the worst for business,” said Vicent Partal, CJD.” The revolution represented the web in year 95 was much smaller than social networks which brought, but these inventions and tools at the end should be at the service of journalism.” That is why the NewsImpact Summit sessions are essential because they can know how to March the adaptation of new narratives, new formats and new devices to something as old as news. Let’s inform, that it is our job: If the story is good, the format will be equal.

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