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The top 20 brands by CoolBrands

Since 2001, Cool Brands a UK stablished enterprise, makes a list of the brands they consider to be the best ones of the year. They want to find referents in branding and they search for innocation, authenticity, originality and desirability. This sutdy is done by 36 influencers and professionals, who cannot vote for enterprises who they are related to, and a representative sample of 2’500 british adults.

To enter the content brands can’t pay or apply, everything is coordinated by The Center for Brand Analysis. 1’300 brands where shortlisted this year but only 20 entered the desired list to recive the title to be part of CoolBrands.

  1. Apple
  2. Glastonbury
  3. Netflix
  4. Aston Martin
  5. Nike
  6. Instagram
  7. Spotify
  8. Adidas
  9. PlayStation
  10. YouTube
  11. Google
  12. Airbnb
  13. Alexander McQueen
  14. Bose
  15. M.A.C
  16. Sonos
  17. Harley- Davidson
  18. GoPro
  19. CHANEL
  20. Ray-Ban

To see the whole classification click here

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Elisabeth Montamat