Advertising, Public Relations & Marketing

Advertising will reach Whatsapp in 2019

WhatsApp, the most used instant messaging application in the world, has announced that from 2019 it will introduce advertising.

The rumor that advertising would reach the App has been around for a long time, although the campaign has denied it so far. The first country to implement is expected to be the United States.

The way to introduce these advertising messages is quite familiar, as they have commented will mimic what happened with Instagram. Following the model in which you have introduced it in this social network, advertising will appear in the states. This function, like the ‘stories’ of this network, allows you to make a publication that lasts only 24 hours. It has been an idea that has surprised given the warm reception that has had the functionality, are very few states that we see published. The founder of Facebook, Zuckerberg, is confident that the 450 million users who use it receive the same as what has happened with advertising of the ‘stories’. The first information on this subject reveals that the advertisements could show hotels when you are speaking in a holiday WhatsApp group. Although most likely, they are products in which a prior interest has manifested.

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