Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Vloggers and communication: Do the agencies have the control?

(Radio conversation. Available here) Gonzalo Fernandez and Alicia Vela. The youtubers boom and the increase in consumption of online video, especially between the target of 13-25, has changed the strategies of the brands of consumer goods, fashion and beauty, to reach their audiences. Trying to delve into the importance of …

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Final Degree Project (TFG)

Mediocrity will come back soon after their succesful verkami!

Mediocrity is a TV series that, in each episode, tells a story about a few characters who do not find their place in the world and doomed to mediocrity. A tribute to the human condition that all try to flee, without stopping to think of the comic that may result. …

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Journalism & Corporative Communication

Loyal readers are the best source of income

The most important newspapers of the world are devoting resources to pamper their most loyal followers. Increase the mass of faithful readers may enable them to multiply their incomes. The buzzword in the newspaper industry is “engagement”. With the proliferation of advertising blockers, media seek more than ever strengthen and …

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Advertising, Public Relations & Marketing

10 “LOW COST” ways to investigate your target

The main problem of those who work in the “brand communication messages” is pride.  This is what I have heard say professionals that I most admire in the sector, both Spaniards and foreigners.  We measure our creativity by the awards that we won in festivals and not the products that our …

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Journalism & Corporative Communication

Big Data, virtual reality and Artificial Intelligence will transform the corporate communications

Perhaps the most interesting of the Mobile World Congress held last week in Barcelona has little to do with mobile phones and screens. We are in the era of the post-PC with the smartphone as a gimmick that we carry in the Pocket to communicate. The careful observation of the …

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Advertising, Public Relations & Marketing

Facebook launches Canvas, a platform for creating immersive advertising

The new tool allows you to create interactive ads with multimedia formats to attract users and create engagement with them. Canvas is a platform that offers customizable space for advertisers wishing to take advantage of the potential that Facebook has to offer. With this tool, the ads may incluirvideos, images, …

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International Relations

Will the UK leave eh EU? The ‘Brexit’ in the European gatherings in English

We continue with the European gatherings in English. In the nearby we’ll talk about the ‘Brexit‘, the possible departure of the United Kingdom of the Union European, and it will be on Tuesday, March 15th, from 14:15 to 15:15 pm. February 19, the European Council reached an agreement with David Cameron …

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Audiovisual Communication

Flooxer, from Atresmedia, will show the newest show by ‘Malviviendo’’s producer.

Flooxer, the online platform by Atresmedia with content created exclusively for the Internet, will debut the new season of ‘Entertainment’, produced by Diffferent Entertainment (‘Malviviendo’). The series narrates, in the form of a fake documentary, how is the life in the offices of the producer after the overwhelming success of …

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Journalism & Corporative Communication

Investigative journalism, the forgotten one

While television has backed in recent years various formats of investigative journalism, the media have forgotten that hard and rewarding work that has uncovered and so many truths. This week we tell you about a new project that seeks to return to this type of journalism nowadays. It is a …

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Final Master Project (TFM & TFP)

“Por azar”, The Master project by Yennifer Uribe

Sandra, a security guard of a shopping center, meets Javier, the bus driver who takes  her every morning to work. Between they two arises an attraction, and although each is integrated into their daily lives, the desire for a new encounter becomes the illusion of every day in the middle of …

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