Journalism & Corporative Communication

8 journalism lessons that Spotlight gave us

1. Try to”smell” the news: Marty Baron joined The Boston Globe as new editor-in-Chief and urged the Spotlight team that followed news of a columnist who reported on a case of sexual abuse in which a priest was involved. The sixth sense of Baron pushed an unmatched research work. Journalists formulated the …

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Journalism & Corporative Communication

5 reasons to be less “marketer” and more journalist in social media

1. Find the value Marketing has much to do with networking and is to establish good relations with people in the sector who believe collaborations and agreements beneficial to both, is one of the pillars to thrive in the digital environment. Provide value and exposure will guarantee you learning and …

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Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Who will you hire in 2020 – and what will they do?

It’s no secret that the world of PR and Comms is changing rapidly. But despite recognition that the PR canvas is changing, there appears to be less consensus on how that plays out in the detail, according to a survey of 430 PR practitioners by PRWeek and Electric Airwaves. Looking …

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Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Vloggers and communication: Do the agencies have the control?

(Radio conversation. Available here) Gonzalo Fernandez and Alicia Vela. The youtubers boom and the increase in consumption of online video, especially between the target of 13-25, has changed the strategies of the brands of consumer goods, fashion and beauty, to reach their audiences. Trying to delve into the importance of …

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Journalism & Corporative Communication

Loyal readers are the best source of income

The most important newspapers of the world are devoting resources to pamper their most loyal followers. Increase the mass of faithful readers may enable them to multiply their incomes. The buzzword in the newspaper industry is “engagement”. With the proliferation of advertising blockers, media seek more than ever strengthen and …

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Journalism & Corporative Communication

Big Data, virtual reality and Artificial Intelligence will transform the corporate communications

Perhaps the most interesting of the Mobile World Congress held last week in Barcelona has little to do with mobile phones and screens. We are in the era of the post-PC with the smartphone as a gimmick that we carry in the Pocket to communicate. The careful observation of the …

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Journalism & Corporative Communication

Investigative journalism, the forgotten one

While television has backed in recent years various formats of investigative journalism, the media have forgotten that hard and rewarding work that has uncovered and so many truths. This week we tell you about a new project that seeks to return to this type of journalism nowadays. It is a …

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Journalism & Corporative Communication

Digital media: present and future of the communication

Digital media are, nowadays, not only the present but the future of the sector in our country (although many are locked up in their belief that there is still much war that give by the offline). Media such as prnoticias.com are reference in its sector, although not only walking. Followed, …

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Journalism & Corporative Communication

A new way of citizen journalism

This week we talk  about the proposal of the international news agency Ruptly, an application that allows users around the world to submit their own videos to the Agency, whether on politics, finance, sports, science, technology or entertainment, and receive a remuneration in return according to your interest. A new …

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Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Tuenti leaves 20 million social network users

Does Tuenti close its doors, as social network, after several years in its death throes? The answer, although it is not official, it’s almost known by everybody because some of the employees of the brand recognized it. They seemed to be tired of trying to answer to a simple question: What …

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