Advertising, Public Relations & MarketingAudiovisual CommunicationGeneralJournalism & Corporative Communication

David Simon conference at Blanquerna FCRI, now available

Now, in Serielizados youtube channel, you can watch the whole conference offered in early April, by the American famous writer David Simon at our School, which awoke special interest from Audiovisual Communication students. https://youtu.be/Fq4-odZWi-Q “The best thing about television is that, unlike film, the writer has the power: the writer sits …

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Advertising, Public Relations & MarketingInternational Relations

Marketing activities are not always a lucrative purpose, recently the Club de Creativos honor more award-winning social campaigns during the past 15 years and, as well, they say there are times that the ads try to convince you that your mobile has been old, and others that remind you that …

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Advertising, Public Relations & Marketing

An app that rewards “good” advertising

AdBlock Plus announces the launch of an app that rewards the “good” advertising One of the most hated by the marketing industry and, at the same time most loved by consumers. And it is that, the conflict that exists worldwide marketer with advertising-blocking software companies is increasingly more tense and totally …

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Advertising, Public Relations & Marketing

Online advertising, a wolf with sheep skin

The digital world, has nowadays already monopolized all eyes, not only of consumers, but also the media and above all, of the marketeros. Fever online advertising has not done more to grow in recent years, and all indications are that this trend will be steady this year. Figures thus confirm it, …

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Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Who will you hire in 2020 – and what will they do?

It’s no secret that the world of PR and Comms is changing rapidly. But despite recognition that the PR canvas is changing, there appears to be less consensus on how that plays out in the detail, according to a survey of 430 PR practitioners by PRWeek and Electric Airwaves. Looking …

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Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Vloggers and communication: Do the agencies have the control?

(Radio conversation. Available here) Gonzalo Fernandez and Alicia Vela. The youtubers boom and the increase in consumption of online video, especially between the target of 13-25, has changed the strategies of the brands of consumer goods, fashion and beauty, to reach their audiences. Trying to delve into the importance of …

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Advertising, Public Relations & Marketing

10 “LOW COST” ways to investigate your target

The main problem of those who work in the “brand communication messages” is pride.  This is what I have heard say professionals that I most admire in the sector, both Spaniards and foreigners.  We measure our creativity by the awards that we won in festivals and not the products that our …

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Advertising, Public Relations & Marketing

Facebook launches Canvas, a platform for creating immersive advertising

The new tool allows you to create interactive ads with multimedia formats to attract users and create engagement with them. Canvas is a platform that offers customizable space for advertisers wishing to take advantage of the potential that Facebook has to offer. With this tool, the ads may incluirvideos, images, …

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Advertising, Public Relations & Marketing

Making rhymes: BBH agency is looking for “black sheep”

Bartle Bogle Hegarty (BBH) is looking for “black sheep”. And to get it and be a magnet for the best advertising talent, the legendary London agency has lifted the minstrel who has inside and has launched a so poetic and magnetic video that is the managed to grab everyone’s attention on …

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Advertising, Public Relations & Marketing

Investment in digital advertising will increase more than 23%

QDQ media, the largest online business marketing agency, has presented an infographic with trends in digital marketing in Spain by 2016. The main conclusions that are drawn from it are the increase in investment in digital advertising and the consolidation of mobile commerce. According to a computer graphics presented by …

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