General

UAB organizes a debate on ” The Euro and the economic problems in the EU “

The next 19th October will take place a debate on The Euro and the economic problems in the UE. The debate will have a special guest, Albert Recio, an Applied Economy teacher in UAB, and will be moderated by the professor on European Studies, Francesco Camonita. Day: 19th October 14:15 – …

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Advertising, Public Relations & MarketingGeneral

The 4P obsolescence

For more than 50 year we’ve benn using McCarthy’s 4P as marketing bases. Product, Placement, Price and Promotion seem to be getting older in this new digital era. That’s why a new pattern has appeard to turn the classic marketing bases upside down. This new model is called “S.A.V.E”:   …

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Advertising, Public Relations & MarketingAudiovisual CommunicationGeneralJournalism & Corporative Communication

David Simon conference at Blanquerna FCRI, now available

Now, in Serielizados youtube channel, you can watch the whole conference offered in early April, by the American famous writer David Simon at our School, which awoke special interest from Audiovisual Communication students. https://youtu.be/Fq4-odZWi-Q “The best thing about television is that, unlike film, the writer has the power: the writer sits …

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General

Telefónica starts the digital contest #MásQueFans

Telefónica is looking for the best fans in Spain and Latin America of the new music of Movistar, the song “Made of Wood”, from the duo of Valencian DJs Kostrok. The company will launch a contest digital social networks that will allow the best followers of this Duet share with …

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General

Nou portal de la Gen. de Catalunya dedicat als fons de finançament de la UE

This week has been presented the new portal European Funds in Catalonia, at a ceremony held on Monday December 21st chaired by Roger Albinyana, Secretary of Foreign Affairs and European Union, and attended by Amadeo Alrafaj, Permanent Representative of the Government to the European Union and Ignasi Genovès, general manager …

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General

Advertising only succeeds if it is emotional, social and change concepts (at least in Europe)

December 1st, 2nd and 3rd, the city of Antwerp (Belgium) became the epicenter of creativity at European level in the celebration of the Eurobest Festival 2015. Three days in which marketing professionals made an appointment not only to choose the best pieces, also to discuss abour near future In this perfect …

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