Journalism & Corporative Communication

The definitive business model?

This model, which works by offering basic free services while you are charged by other more “refined”, has become one of the great hopes of the digital age, and there are few publishing companies that have been launched to verify its effectiveness. The popularity of this business model has been …

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International Relations

Statutory minimum wage varies greatly across EU

The level at which the statutory minimum wage is set greatly varies between the Member States of the EU, as new research by Eurofound highlights. Bulgaria and Romania have the lowest minimum wage in the EU, while Luxembourg has the highest minimum wage – about nine times that of Bulgaria. …

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Journalism & Corporative Communication

A picture can change de reality

The photojournalist Lynsey Addario publishes his memoirs, that run through the wars of the last 20 years. Winner of a Pulitzer Prize in 2009, Addario has been in Madrid to talk about his book, his work and film inspired by his life that is expected will be Steven Spielberg, with Jennifer …

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Advertising, Public Relations & Marketing

Online advertising, a wolf with sheep skin

The digital world, has nowadays already monopolized all eyes, not only of consumers, but also the media and above all, of the marketeros. Fever online advertising has not done more to grow in recent years, and all indications are that this trend will be steady this year. Figures thus confirm it, …

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Journalism & Corporative Communication

8 journalism lessons that Spotlight gave us

1. Try to”smell” the news: Marty Baron joined The Boston Globe as new editor-in-Chief and urged the Spotlight team that followed news of a columnist who reported on a case of sexual abuse in which a priest was involved. The sixth sense of Baron pushed an unmatched research work. Journalists formulated the …

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Journalism & Corporative Communication

5 reasons to be less “marketer” and more journalist in social media

1. Find the value Marketing has much to do with networking and is to establish good relations with people in the sector who believe collaborations and agreements beneficial to both, is one of the pillars to thrive in the digital environment. Provide value and exposure will guarantee you learning and …

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Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Who will you hire in 2020 – and what will they do?

It’s no secret that the world of PR and Comms is changing rapidly. But despite recognition that the PR canvas is changing, there appears to be less consensus on how that plays out in the detail, according to a survey of 430 PR practitioners by PRWeek and Electric Airwaves. Looking …

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Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Vloggers and communication: Do the agencies have the control?

(Radio conversation. Available here) Gonzalo Fernandez and Alicia Vela. The youtubers boom and the increase in consumption of online video, especially between the target of 13-25, has changed the strategies of the brands of consumer goods, fashion and beauty, to reach their audiences. Trying to delve into the importance of …

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Final Degree Project (TFG)

Mediocrity will come back soon after their succesful verkami!

Mediocrity is a TV series that, in each episode, tells a story about a few characters who do not find their place in the world and doomed to mediocrity. A tribute to the human condition that all try to flee, without stopping to think of the comic that may result. …

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Journalism & Corporative Communication

Loyal readers are the best source of income

The most important newspapers of the world are devoting resources to pamper their most loyal followers. Increase the mass of faithful readers may enable them to multiply their incomes. The buzzword in the newspaper industry is “engagement”. With the proliferation of advertising blockers, media seek more than ever strengthen and …

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