Advertising, Public Relations & Marketing

Online advertising, a wolf with sheep skin

The digital world, has nowadays already monopolized all eyes, not only of consumers, but also the media and above all, of the marketeros. Fever online advertising has not done more to grow in recent years, and all indications are that this trend will be steady this year. Figures thus confirm it, …

READ MORE →
Journalism & Corporative Communication

8 journalism lessons that Spotlight gave us

1. Try to”smell” the news: Marty Baron joined The Boston Globe as new editor-in-Chief and urged the Spotlight team that followed news of a columnist who reported on a case of sexual abuse in which a priest was involved. The sixth sense of Baron pushed an unmatched research work. Journalists formulated the …

READ MORE →
Journalism & Corporative Communication

5 reasons to be less “marketer” and more journalist in social media

1. Find the value Marketing has much to do with networking and is to establish good relations with people in the sector who believe collaborations and agreements beneficial to both, is one of the pillars to thrive in the digital environment. Provide value and exposure will guarantee you learning and …

READ MORE →
Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Who will you hire in 2020 – and what will they do?

It’s no secret that the world of PR and Comms is changing rapidly. But despite recognition that the PR canvas is changing, there appears to be less consensus on how that plays out in the detail, according to a survey of 430 PR practitioners by PRWeek and Electric Airwaves. Looking …

READ MORE →
Advertising, Public Relations & MarketingAudiovisual CommunicationJournalism & Corporative Communication

Vloggers and communication: Do the agencies have the control?

(Radio conversation. Available here) Gonzalo Fernandez and Alicia Vela. The youtubers boom and the increase in consumption of online video, especially between the target of 13-25, has changed the strategies of the brands of consumer goods, fashion and beauty, to reach their audiences. Trying to delve into the importance of …

READ MORE →
Final Degree Project (TFG)

Mediocrity will come back soon after their succesful verkami!

Mediocrity is a TV series that, in each episode, tells a story about a few characters who do not find their place in the world and doomed to mediocrity. A tribute to the human condition that all try to flee, without stopping to think of the comic that may result. …

READ MORE →
Journalism & Corporative Communication

Loyal readers are the best source of income

The most important newspapers of the world are devoting resources to pamper their most loyal followers. Increase the mass of faithful readers may enable them to multiply their incomes. The buzzword in the newspaper industry is “engagement”. With the proliferation of advertising blockers, media seek more than ever strengthen and …

READ MORE →
Advertising, Public Relations & Marketing

10 “LOW COST” ways to investigate your target

The main problem of those who work in the “brand communication messages” is pride.  This is what I have heard say professionals that I most admire in the sector, both Spaniards and foreigners.  We measure our creativity by the awards that we won in festivals and not the products that our …

READ MORE →
Journalism & Corporative Communication

Big Data, virtual reality and Artificial Intelligence will transform the corporate communications

Perhaps the most interesting of the Mobile World Congress held last week in Barcelona has little to do with mobile phones and screens. We are in the era of the post-PC with the smartphone as a gimmick that we carry in the Pocket to communicate. The careful observation of the …

READ MORE →
Advertising, Public Relations & Marketing

Facebook launches Canvas, a platform for creating immersive advertising

The new tool allows you to create interactive ads with multimedia formats to attract users and create engagement with them. Canvas is a platform that offers customizable space for advertisers wishing to take advantage of the potential that Facebook has to offer. With this tool, the ads may incluirvideos, images, …

READ MORE →