General

Telefónica starts the digital contest #MásQueFans

Telefónica is looking for the best fans in Spain and Latin America of the new music of Movistar, the song “Made of Wood”, from the duo of Valencian DJs Kostrok. The company will launch a contest digital social networks that will allow the best followers of this Duet share with …

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Audiovisual Communication

Netflix unveils the details of its first series produced and filmed in Spain

A few months ago the Spanish attended the anticipated landing of Netflix in Spain with a clear intention: work with patriotic professionals in the audiovisual sector to create local content that could be exported to the rest of the world. Now, after many rumors, the company has confirmed the first …

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Contests & festivals

CAOSTICA 2016 Contest

We have the revolting pleasure to announce that the participation rules are now available for Caostica 14, the international short film and videoclip festival that is so kind as to bring the cream of the crop of the audiovisual panorama of NeoBilbao, capital according to the New World Disturbance. We …

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Advertising, Public Relations & Marketing

An app that rewards “good” advertising

AdBlock Plus announces the launch of an app that rewards the “good” advertising One of the most hated by the marketing industry and, at the same time most loved by consumers. And it is that, the conflict that exists worldwide marketer with advertising-blocking software companies is increasingly more tense and totally …

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Journalism & Corporative Communication

The definitive business model?

This model, which works by offering basic free services while you are charged by other more “refined”, has become one of the great hopes of the digital age, and there are few publishing companies that have been launched to verify its effectiveness. The popularity of this business model has been …

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International Relations

Statutory minimum wage varies greatly across EU

The level at which the statutory minimum wage is set greatly varies between the Member States of the EU, as new research by Eurofound highlights. Bulgaria and Romania have the lowest minimum wage in the EU, while Luxembourg has the highest minimum wage – about nine times that of Bulgaria. …

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Journalism & Corporative Communication

A picture can change de reality

The photojournalist Lynsey Addario publishes his memoirs, that run through the wars of the last 20 years. Winner of a Pulitzer Prize in 2009, Addario has been in Madrid to talk about his book, his work and film inspired by his life that is expected will be Steven Spielberg, with Jennifer …

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Advertising, Public Relations & Marketing

Online advertising, a wolf with sheep skin

The digital world, has nowadays already monopolized all eyes, not only of consumers, but also the media and above all, of the marketeros. Fever online advertising has not done more to grow in recent years, and all indications are that this trend will be steady this year. Figures thus confirm it, …

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Journalism & Corporative Communication

8 journalism lessons that Spotlight gave us

1. Try to”smell” the news: Marty Baron joined The Boston Globe as new editor-in-Chief and urged the Spotlight team that followed news of a columnist who reported on a case of sexual abuse in which a priest was involved. The sixth sense of Baron pushed an unmatched research work. Journalists formulated the …

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Journalism & Corporative Communication

5 reasons to be less “marketer” and more journalist in social media

1. Find the value Marketing has much to do with networking and is to establish good relations with people in the sector who believe collaborations and agreements beneficial to both, is one of the pillars to thrive in the digital environment. Provide value and exposure will guarantee you learning and …

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